Mysterious Influential Users in Political Communication on Twitter: Users' Occupation Information and Its Impact on Retweetability

Lee, Jisue; Ahn, Jae-wook; Oh, Jung Sun; Ryu, Hohyon

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https://hdl.handle.net/2142/73456 Copy

Description

Title

Mysterious Influential Users in Political Communication on Twitter: Users' Occupation Information and Its Impact on Retweetability

Author(s)

• Lee, Jisue
• Ahn, Jae-wook
• Oh, Jung Sun
• Ryu, Hohyon

Issue Date

2015-03-15

Keyword(s)

• communication studies
• human information behavior
• social media

Date of Ingest

2015-03-23T21:58:18Z

Abstract

This study attempts to examine the effect of user’s self-disclosed identification to measure his influence and activity on Twitter. By looking at the most frequently shared top 1076 tweets written by 250 users during the 2012 presidential election campaign South Korea, we particularly examine the relation between user’s occupation information and the measures of his ‘influence’: the number of followers and number of retweets by others. Influential users in South Korean political communication network on Twitter are classified as one group with self-disclosed occupation information and the other group without that information. User’s occupation information clearly shows the impact on the number of followers for both groups. On the other hand, user group without self-disclosed occupation information has a higher level of producing influential political tweets and wide retweetability over the other group, regardless the small number of followers. It suggests that further study needs to identify other variables that may influence particular user or tweet’s retweetability as an indicator of influence.

Publisher

iSchools

Series/Report Name or Number

iConference 2015 Proceedings

Type of Resource

text

Genre of Resource

Conference Paper / Presentation

Language

English

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http://hdl.handle.net/2142/73456

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Copyright 2015 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.

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