University of Illinois Urbana-Champaign

Stay or Leave? An Investigation on User Exodus in Social Networking Sites

Zhao, Yuxiang; Xu, Xiaojuan; Zhu, Qinghua

Content Files
365_ready.pdf

Permalink

https://hdl.handle.net/2142/73707

Description

Title
Stay or Leave? An Investigation on User Exodus in Social Networking Sites
Author(s)
  • Zhao, Yuxiang
  • Xu, Xiaojuan
  • Zhu, Qinghua
Issue Date
2015-03-15
Keyword(s)
  • qualitative research methods
  • social media
  • online communities
Date of Ingest
2015-03-24T16:07:33Z
Abstract
Although many SNSs experienced great popularity in the past few years, it is also worth noting that most of them were confronted with massive and abrupt recession in a short period of time. In this study, we define the user exodus as a large scale movement in and out of the social media market, and it can be viewed as a decision or response in the post-adoption stage of IT artifact. So far, there is no currently agreed model for user exodus behavior. Thus, this research-in-progress study aims to qualitatively investigate the underlying reasons of user exodus by examining Kaixin001, a Chinese SNS product. Ethnography decision tree model (EDTM) will be built to elicit the attributes and laddering technique will be used to establish the connections between various attributes, consequences, and the values following means-end chain (MEC) theory. Preliminary findings from content analysis are presented.
Publisher
iSchools
Series/Report Name or Number
iConference 2015 Proceedings
Type of Resource
text
Genre of Resource
Conference Poster
Language
English
Permalink
http://hdl.handle.net/2142/73707
Copyright and License Information
Copyright 2015 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.

Owning Collections

iConference 2015 Poster Descriptions PRIMARY