Answerer engagement in an enterprise social question & answering system

Wang, Dakuo; Hou, Youyang; Luo, Lin; Pan, Yingxin

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https://hdl.handle.net/2142/89321 Copy

Description

Title

Answerer engagement in an enterprise social question & answering system

Author(s)

Wang, Dakuo; Hou, Youyang; Luo, Lin; Pan, Yingxin

Issue Date

2016-03-15

Keyword(s)

• Social Q&A
• social media
• enterprise
• user engagement
• question answering

Abstract

Many studies about social question and answer (Social Q&A) platforms have focused on the recommendation algorithms designed to find the right person for the question. But very little literature has investigated how to motivate the selected potential answerers to answer a question, especially in an enterprise setting. In this work, we designed an in-situ experiment in an enterprise social Q&A system to understand how different design aspects (e.g., exposing relationship information, directly asking the answerer, indicating question’s importance and urgency, and using virtual points as incentives) could influence answerers' engagement behaviors. We found that two design features examined in the experiment can affect answerers’ viewing and answering behaviors. These findings lead to specific design recommendations, which are also discussed in the paper.

Publisher

iSchools

Series/Report Name or Number

IConference 2016 Proceedings

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/89321

DOI

https://doi.org/10.9776/16266

Copyright and License Information

Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.

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