University of Illinois Urbana-Champaign

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Showing 1–18 of 18 items
Thumbnail for Revised : a study of comparative judgements of numerical and verbal attribute labels / 1992:125
Revised : a study of comparative judgements of numerical and verbal attribute labels / 1992:125
Viswanathan, Madhubalan; Narayanan, Sunder

Thumbnail for The value and valuation of knowledge components in decision making for choice
The value and valuation of knowledge components in decision making for choice
Coupey, Eloise; Narayanan, Sunder

Thumbnail for A study of comparative judgments based on numerical and verbal attribute labels / 1992:113
A study of comparative judgments based on numerical and verbal attribute labels / 1992:113
Viswanathan, Madhubalan; Narayanan, Sunder

Thumbnail for Effects of knowledge types on objective and percieved choice performance / 93-126
Effects of knowledge types on objective and percieved choice performance / 93-126
Coupey, Eloise; Naratanan, Sunder

Thumbnail for Encoding and memory differences between numerical and verbal product information. BEBR 92-0141
Encoding and memory differences between numerical and verbal product information. BEBR 92-0141
Viswanathan, Madhubalan

Thumbnail for A causal structure analysis of advertising effects on attitudes toward foreign brands
A causal structure analysis of advertising effects on attitudes toward foreign brands
Yi, Chull-Young

Thumbnail for Incorporating consumer resistance to innovation in a new product diffusion model: A new model and a simulation comparison with existing models
Incorporating consumer resistance to innovation in a new product diffusion model: A new model and a simulation comparison with existing models
Chang, Ai-Hwa

Thumbnail for The role of affective (mood) states in perceptions of quality, sacrifice and value
The role of affective (mood) states in perceptions of quality, sacrifice and value
Adaval, Rashmi

Thumbnail for Development of polynorbornenes and polypeptides as versatile functional biomaterials
Development of polynorbornenes and polypeptides as versatile functional biomaterials
Bai, Yugang

Thumbnail for ORSA/TIMS 1990 marketing science conference session outlines, March 22-25, 1990
ORSA/TIMS 1990 marketing science conference session outlines, March 22-25, 1990
Submitter: Howard Ding

Thumbnail for Supply Partner Selection for the Co-Development of Innovative Products: The Key Role of Reputation
Supply Partner Selection for the Co-Development of Innovative Products: The Key Role of Reputation
Hathaway, Brent Arthur

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"Using Communication Strategies to Design Food Marketing Strategies: The ""Pork Fat"" Rumor in Indonesia"
Kasali, Rhenald

Thumbnail for Health claims and consumer skepticism: The influencing effects of information type, sponsor reputation, and information channel
Health claims and consumer skepticism: The influencing effects of information type, sponsor reputation, and information channel
Caudill, Eve Martha

Thumbnail for The International journal of accounting education and research. 17-18
The International journal of accounting education and research. 17-18
Submitter: Howard Ding

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"Aesthetics as resistance: rasa, dhvani, and empire in Tamil ""Protest"" drama"
Sundaram, Dheepa

Thumbnail for The international journal of accounting. 39-40
The international journal of accounting. 39-40
Submitter: Howard Ding

Thumbnail for
"Reading ""Rabotnitsa"": Ideals, Aspirations, and Consumption Choices for Soviet Women, 1914--1964"
Tolstikova, Natalia Igorevna

Thumbnail for Transactions of the Board of Trustees [electronic resource] / 1990-92
Transactions of the Board of Trustees [electronic resource] / 1990-92
University of Illinois (System). Board of Trustees